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Institut for Ledelse,
Politik og
Filosofi
Handelshøjskolen i København
Blaagaardsgade 23 B
2200 København N
tlf. 38 15 36 30 ·
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Forskning |
Professor Pierre
Guillet de Monthoux just published his new book:
The Art Firm.
Aesthetics Management
and Metaphysical Marketing
From Wagner to Wilson
In the series of
Stanford Business Books. |
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408 pages, 39 figures, 2004,
ISBN 0804748136 cloth
hardcover price: $49.95
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The Art Firm explores
the seemingly unorthodox alliance of the arts,
management, and marketing. Art firms—as avant-garde
enterprises and
arts corporations—have existed for at least two
hundred years, using texts, images, and other types
of art to create corporate wealth. This book
investigates how to apply the methods artists use in
creating value to the methods more traditional
managers use in running their businesses.
Guillet de Monthoux offers a crash course in
aesthetics from Kant to Gadamer, showing how
aesthetic management and metaphysical marketing can
create value. Using case studies of successful art
managers from Richard Wagner to Robert Wilson, the
author illustrates the creative role—so central to
value-
making in contemporary economies—performed by
aesthetic play in art firms. Along the way, Guillet
de Monthoux points out how responsible aesthetic
management and marketing can eradicate the problems
of banality and totality, the two capital sins of an
art-based economy.
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This book is not just a cabaret staging figures
of thoughts frrm philosophy, business economics, and
art. It is also a shrewd manifest, exemplifying the
new role of the intellectual cosmopolite taking on
his post modern dress, and playing the jester, in
order to challenge the social consiciousness and
resposibility of the firm. What art once was on its
way to be during the baroque and the enlightenment,
it is now able to become for real, the basic
ingredience of the consciousness of an erudite
public of corporate citizens.
Ole Fogh Kirkeby, March 2004
For more info please
click
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Opdateret d. 19. marts af
Rikke Ørtved
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